SEO, writing

Bucket Brigades in Website Content

I had a conversation a few weeks ago with a friend of who is an SEO magician. I write content for her and she was asking about my writing style. She asked how I felt about “Bucket Brigades”. I chuckled and messaged her back that I have used them in her copy before and will… Continue reading Bucket Brigades in Website Content


Have You Really Looked at Your Content?

We’ve heard the catchphrase, “Content is King” and I have professed it for years in terms of SEO, Social and Email Marketing. But, I continue to discover web pages filled with nonsense content that could easily be fixed if someone performed a content audit on the site and offered suggestions to help with the content… Continue reading Have You Really Looked at Your Content?


Writing is Hard…for Some

I remember wanting to be a firefighter for a while as a kid. And then an astronaut after watching "SpaceCamp" in 1986 but my mother wasn't going to send me to Alabama. Plus, I'm not that great at math. At some point, around 11 or 12, I started paying attention to the news. I would… Continue reading Writing is Hard…for Some