You want qualified leads that turn into sales. Sounds simple, right? Why would anyone want to give you their email so you can send them marketing collateral and sell your “stuff” to them? The easy answer to this: the content they just read that you produced was so valuable, they want more. The hard part:… Continue reading Getting That Qualified Lead via Content Marketing
A/B testing is not new. Creating two “things” that have the same goal to see which is best is a no-brainer for any industry. For marketing purposes, it is a must and in recent years with the explosion of available instant data, testing your marketing ideas not only saves you time, it saves you money.… Continue reading A/B Test Everything for Marketing
We’ve heard the catchphrase, “Content is King” and I have professed it for years in terms of SEO, Social and Email Marketing. But, I continue to discover web pages filled with nonsense content that could easily be fixed if someone performed a content audit on the site and offered suggestions to help with the content… Continue reading Have You Really Looked at Your Content?