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Video

Puerto Rico After Hurricane Maria: My Journey Home

60 days after Hurricane Maria devastated Puerto Rico, I flew to San Juan to be with my parents, who had arrived a few weeks earlier, and to visit family and friends. My 80-year-old parents always spend the month of November in Puerto Rico and they weren't going to let the hurricane stop them. They also… Continue reading Puerto Rico After Hurricane Maria: My Journey Home

Social Marketing

5 Reasons to Switch Your Social Marketing Focus to Instagram

For a few years now, I have been working with clients who understand the need to market their brands on Facebook but just don’t see the results they need. With the recent Facebook News Feed changes, it’s going to get harder to convince some clients they need to spend money to boost posts or place… Continue reading 5 Reasons to Switch Your Social Marketing Focus to Instagram

Social Marketing

No, This Isn’t the End of Your Facebook Business Page – Unless You’re Cheap

When Facebook and social media erupted in the 2000s, many businesses and marketers began relying on the platforms for an easy AND FREE way to get their products and services in front of people. When Facebook announced changes to the News Feed last week the horror and terror from marketers, advertisers, publishers, and business owners… Continue reading No, This Isn’t the End of Your Facebook Business Page – Unless You’re Cheap

content

Getting That Qualified Lead via Content Marketing

You want qualified leads that turn into sales. Sounds simple, right? Why would anyone want to give you their email so you can send them marketing collateral and sell your “stuff” to them? The easy answer to this: the content they just read that you produced was so valuable, they want more. The hard part:… Continue reading Getting That Qualified Lead via Content Marketing

Social Marketing

The Pointlessness of Twitter

I was once a HUGE supporter of Twitter. I loved the immediacy, the brevity, and the ability to connect with so many different people who shared similar interests. I still use Twitter now for SynRG Marketing and I pushed a lot of clients to the platform to help with branding and with customer service. I… Continue reading The Pointlessness of Twitter