I will begin this COVID-19 (Coronavirus) blog with a warning: this is just my opinion on how local businesses that need foot traffic to survive should be handling this pandemic. Since I currently work with several businesses that need customers to survive, I think it’s only right that their digital content creator offers some advice.… Continue reading How Local Business Owners Should Be Operating During the Coronavirus Pandemic
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Puerto Rico After Hurricane Maria: My Journey Home
60 days after Hurricane Maria devastated Puerto Rico, I flew to San Juan to be with my parents, who had arrived a few weeks earlier, and to visit family and friends. My 80-year-old parents always spend the month of November in Puerto Rico and they weren't going to let the hurricane stop them. They also… Continue reading Puerto Rico After Hurricane Maria: My Journey Home
5 Reasons to Switch Your Social Marketing Focus to Instagram
For a few years now, I have been working with clients who understand the need to market their brands on Facebook but just don’t see the results they need. With the recent Facebook News Feed changes, it’s going to get harder to convince some clients they need to spend money to boost posts or place… Continue reading 5 Reasons to Switch Your Social Marketing Focus to Instagram
No, This Isn’t the End of Your Facebook Business Page – Unless You’re Cheap
When Facebook and social media erupted in the 2000s, many businesses and marketers began relying on the platforms for an easy AND FREE way to get their products and services in front of people. When Facebook announced changes to the News Feed last week the horror and terror from marketers, advertisers, publishers, and business owners… Continue reading No, This Isn’t the End of Your Facebook Business Page – Unless You’re Cheap
Getting That Qualified Lead via Content Marketing
You want qualified leads that turn into sales. Sounds simple, right? Why would anyone want to give you their email so you can send them marketing collateral and sell your “stuff” to them? The easy answer to this: the content they just read that you produced was so valuable, they want more. The hard part:… Continue reading Getting That Qualified Lead via Content Marketing