The internet is full of garbage. For years, “marketers” have found tricks to get their clients found via searches: ever heard of “keyword stuffing?” But the search engines have “gotten smarter” and now, content matters more than anything else in terms of your website copy, your social messaging and your email marketing. What you say and how you say it determines how your business gets found and if it is getting found by the right people.
Writing content or copy or determining messaging strategy isn’t something many business owners can do. You are running a business, selling product or services. But the content on your website or the posts you make on social media or the ads you create for Google do matter when it comes to being found, finding clients and making your business profitable.
Let people who know what works in the world of digital content help you and your business grow!